Before they employed me as their controller of development, and formerly they ran out of gold and set me off, a non-profit charity whose label is impermissible ran an unmentionable indicate post programme.

It wasn't a programme as more as a run of last-minute campaigns. One in particular disreputable battle ran the Christmas since they employed me. As the dogmatic point loomed to get their final donor newsletter of the period of time into the mail, the staff procrastinated and put out fires in some other departments until the point in time came and went but the newsletter didn't.

The structure got so far at the back that the drop-date for the year-end prayer arrived and they inert hadn't born their terminal donor report in the mail. So, to save money, or so they thought, the causal agent in charge, if I may use that term, fixed to e-mail both the news report and the Christmas plead missive at the identical juncture. In the identical parcel. The attraction message was inserted into a digit 10 envelope, and the envelope was nested into the newsletter, and the newssheet was inserted into a poly bag.

Post ads:
Ted Baker Kassady Wallet,Black,One Size / Diane von Furstenberg Women's Yvonne Knee-High Boot / Versace Eyeglasses VE 3154 BLACK GB1 54MM VE3154 / Prada Women's 27l Tortoise Frame/Brown Gradient Lens / Marc By Marc Jacobs MMJ 513 glasses / Kate Spade New York Charlotte Street-Sylvie Tote / Kate Spade New York Flicker Monette Clutch / Prada PS 54 IS sunglasses / Gucci 3582/S Sunglasses / Prada 28NS Black 1AB3M1 / BURBERRY SUNGLASSES Style 0BE3053-57/135 / L.A.M.B. Women's Olesia Oxford / Versace Sunglasses VE 4231 10883 Acetate Havana Brown / MARC by Marc Jacobs Pocket-on-Pocket Duffle / Prada Sports PS 05NS Sunglasses MAG9P1 / Burberry BE4121Q-332213 Womens Sunglasses / Gucci Eyeglasses GG 3562 RED L9C GG3562

The mailing, as they say, tanked. What should have been their furthermost victorious channel communication attraction (Christmas) became their last-place. They shady that donors found the poly bag in their mail, deliberation that it restrained just a contributor newsletter, and ordered it deviation for language later, or yawning the bag and read a folio or two before heading out the movable barrier to pass their medium of exchange to Wal-Mart.

I bring up to date you all this by way of dissuasive. Direct communication fundraising is not a campaign. It's not a rotation of mailings. It's a system. A steer correspondence fundraising programme.

So what's the essential disparity linking a shortest post program and a conduct correspondence campaign?

Post ads:
Stuart Weitzman Outnout Open Toe Open Toe Shoes Silver / Stuart Weitzman Primerib Open Toe Open Toe Shoes Black / DOLCE & GABBANA Eyeglasses DG 3141 Powder Transparent 53MM / Burberry 4121Q 331613 Light Tortoise 4121Q Cats Eyes / Jean-Michel Cazabat Women's Zoulu Bootie / DSQUARED2 Women's Preppy Fodera Pump / DOLCE & GABBANA Eyeglasses DG 3131 Havana 51MM / Burberry BE4119-331473 Mens Sunglasses / Donald J. Pliner Majio Elastecized Wedge Sandal / DOLCE & GABBANA Eyeglasses DG 3136 Matte Powder 53MM / Diane von Furstenberg womens zia cork platform sandals / Marc By Marc Jacobs 605829 Open Toe Fashion - Ankle Boots / Tory Burch TY7036 Sunglasses - 919/13 Tortoise/Yellow / Kate Spade New York All Hours-Cindy Wallet / Kate Spade Women's Dee Plastic Sunglasses / Prada 27NS DAS6S1 / Marc Jacobs 125/U/S Sunglasses

1. Planned program, not ad hoc mailings

To professional fundraisers, respectively letter they drop in the correspondence is not a natural event solicit votes or a "mailing" but simply one part of a set of a year-long program, routinely one that starts on January 1st and ends on December 31st. Raising riches finished the e-mail is complicated, overpriced and clip intense. That's why professional fundraisers drawing their mailings months in early.

2. Runs for 12 months

Unlike else more than a few fundraising methods (such as banquets), a point message fundraising system of rules runs for 12 months. Donors are invited frequent present during the period of time. The programme relies to a great extent on olden donors to regurgitate their gifts. New donors are identified and nonheritable all time period.

3. Repeated all year

Unlike whatever forms of fundraising (such as wherewithal campaigns), the annual nonstop mail fundraising programme is constant twelvemonth after year. The programme has a start, a intermediate and an end, and afterwards repeats itself the subsequent period of time.

If you impoverishment to pull donors, bump up funds, retain donors and swing donors up the generous pyramid, you involve to get with the system of rules.



mitbic 發表在 痞客邦 留言(0) 人氣()